After roughly a decade on the women’s World Championship Tour, pro surfer Prue Jeffries has retired from competition. Her newfound freedom from a rigorous event and training schedule now offers her time to free-surf and to explore other interests—which has manifested itself in a new endeavor: Stardust Productions. Created to showcase what’s going on in the women’s surf world, Stardust recently released its debut film, Fashion, which also spotlights Prue’s new passion: filming. SG spoke with Prue recently to get the down-low on the behind-the-scenes aspects of creating Fashion, and her plans for Stardust. To read SG’s review of Fashion, please Click Here.

SG: Tell me about your new project, Stardust Productions. Who’s involved?
Prue Jeffries: Anna Petrick, Kassia Meador, and myself formed Stardust Productions and our website, www.thestardustfactory.com, because we wanted some kind of vessel to share our lifestyle, stories, and images with the world. The three of us do most of the filming, editing, and everything else that is involved in making a movie.

Where did you come up with the name “Stardust”?
We actually named our company Stardust because I believe the name is very feminine and represents that childlike-dream innocence we all have to some degree. I also stayed at a hotel in Sri Lanka called The Stardust Hotel, and the experience was so quirky I will never forget it.

What are your goals for this creation?
Our goals are pretty simple: We want to bring to the world varied stories and/or representations of women's surfing, and possibly other board sports. Surfing and its pastime are really growing, and we want to be able to reflect this. We also want to provide a more complex and broader picture of women surfers than what has been offered in the past.

What inspired you to create Fashion?
We wanted to make a movie that was high energy and captured the pure stoke you have when you surf…Kassia, Anna, and I also really admire the old Jack McCoy movies, and Bali Strickland’s. So as far as presentations go, our ideas were definitely influenced by these guys. We also wanted to come up with an edgy name and concept—something that hadn’t really been done with girls’ movies so far. We thought Fashion would be kind of punky and fun, but also we wanted to sum up in one word what has been going on in women’s surfing over the last decade. People can interpret the DVD’s title and meaning as they please. It’s just a lighthearted reflection of what has been going on around all of us girl surfers over the years.

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